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| Business of Information Technology > Business Processes > Marketing > |
Personalization
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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored
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Definition continues below.
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Podcast: Next-generation service provider platforms: What do service providers need?
| sponsored by Alcatel-Lucent
PODCAST:
This podcast with telecom expert Tom Nolle addresses the marginalization that operators face from over-the-top disintermediation-caused by exploding operating costs that result from declining revenue per bit.
Posted: 22 Oct 2008 | Premiered: 22 Oct 2008, 09:00 EDT (13:00 GMT)
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Is Your Network Ready? - Meeting the Challenges of Today's New Communications Environment
| sponsored by Alcatel-Lucent
WHITE PAPER:
Demand for new, blended services by consumers and enterprise customers is driving service providers to deploy next generation, IP-based networks. This paper examines the steps you'll need to follow to ensure success in completing network transformatio
Posted: 22 Aug 2008 | Published: 22 Aug 2008
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ExactTarget Integrated Solution
| sponsored by ExactTarget
PRODUCT OVERVIEW:ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. Posted: 29 Aug 2004 | Published: 01 Aug 2004
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PERSONALIZATION DEFINITION (continued): … to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy. Personalization in some ways harkens back to an earlier day, by making consumer relationships more …
Personalization definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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