| Recent Vendor Reports on Joint Marketing |
| Your request for Joint Marketing resources returned limited or no results. The request has been expanded to include Marketing resources.
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Tom Davenport Study: Linking Decisions and Information for Organizational Performance
| sponsored by IBM
WHITE PAPER:
The study focuses on the relationship between information and decision-making obtained from interviews with a number of organizations.
Posted: 07 Jan 2009 | Published: 07 Jan 2009
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White Paper - Enterprise Master Data Management: Market Review & Forecast for 2008-12- An MDM Institute MarketPulse In-Depth Report
| sponsored by IBM
WHITE PAPER:
Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing.
Posted: 07 Jan 2009 | Published: 07 Jan 2009
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Frost & Sullivan: Empowering Enterprise Marketing
| sponsored by EMC Corporation
WHITE PAPER:
Read this whitepaper for insights into new solutions that bring together an end-to-end approach to help marketing organizations get more effectively engaged with these key business objectives.
Posted: 07 Jan 2009 | Published: 07 Jan 2009
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Implementing a Data Quality Strategy
| sponsored by DataFlux Corporation
WEBCAST:
In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.
Posted: 06 Jan 2009 | Premiered: Available On Demand
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The Human Energy Crisis: Technology's Role In Supporting Field Workforce, Hourly And High-Volume Hiring Needs
| sponsored by Taleo
WHITE PAPER:
For all the advances in the technology over the last 20 years, the process of hiring hourly workers has remained fairly static.
Posted: 06 Jan 2009 | Published: 31 Dec 2008
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Facing up to the Talent Crunch
| sponsored by Taleo
WHITE PAPER:
Facebook is a social utility that connects people and allows them to exchange information, while facebook initially started as a forum for connecting with fellow students, the site quickly crossed over into the business arena.
Posted: 06 Jan 2009 | Published: 31 Dec 2008
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Winning at New Products - Pathways to Profitable Product Innovation
| sponsored by CA
WEBCAST:
This webcast discusses critical performance drivers that make businesses profitable at new product development (NPD), it also highlights study results surrounding secrets to success and drivers of high new product performance.
Posted: 17 Dec 2008 | Premiered: Available On Demand
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Optimizing Customer Retention Programs
| sponsored by Portrait Software
WHITE PAPER:
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
Posted: 16 Dec 2008 | Published: 16 Dec 2008
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Why CRM Has Failed the Customer - And What to Do about It
| sponsored by InQuira Inc
WHITE PAPER:
This white paper offers insights into why CRM has fallen short in serving customers-and it shows how to start getting CRM right.
Posted: 15 Dec 2008 | Published: 15 Dec 2008
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Invest and Innovate Today, Grow Your Business Tomorrow
| sponsored by SAP America Inc
WHITE PAPER:
Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.
Posted: 10 Dec 2008 | Published: 10 Dec 2008
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Investing in Innovation Gartner On-Demand Webcast
| sponsored by SAP America Inc
WEBCAST:
In today's marketplace creating sustainable growth requires you to constantly innovate. Innovations - in both product features and service delivery - are increasingly important as a means to differentiate yourself from the competition..
Posted: 10 Dec 2008 | Premiered: Available On Demand
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Presentation Transcript: Building a Collaborative Risk Management Strategy
| sponsored by IBM
WHITE PAPER:
This document is based on an IBM/TechTarget webcast entitled "Building a Collaborative Risk Management Strategy."
Posted: 10 Dec 2008 | Published: 10 Dec 2008
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How to Use the Six Laws of Persuasion during a Negotiation
| sponsored by Global Knowledge
WHITE PAPER:
Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
Posted: 10 Dec 2008 | Published: 01 Oct 2006
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The Payoffs of a Single View
| sponsored by Infor
WHITE PAPER:
This paper details the single view strategies of several global companies that have successfully applied the vision to achieve their view and the technology to enable it.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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The One-to-One Future: Are We There Yet?
| sponsored by Infor
WHITE PAPER:
The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Sol Melia
| sponsored by Infor
CASE STUDY:
Sol Melia selected Infor CRM as it provided them a powerful, integrated marketing suite that helped them analyze, segment, generate customer lists, and execute campaigns without IT resources needing to take part in the marketing process.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Continuous Customer Dialogues: Strategies for Growth and Loyalty in Multi-Channel Customer-Oriented Organizations
| sponsored by Infor
WHITE PAPER:
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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CryptoLogic Inc.
| sponsored by Infor
CASE STUDY:
CryptoLogic chose to implement Infor™ CRM Epiphany® Outbound Marketing to enhance its marketing product suite.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Increasing Profitability through Intelligent Interactions: Innovative Marketing Strategies in the Communications Industry
| sponsored by Infor
WHITE PAPER:
Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Business Rule Management Systems and Financial Services: Equifax as a Case Study
| sponsored by ILOG, Inc. (BRMS)
WHITE PAPER:
This case study examines Equifax's process of implementing a Business Rule Management System (BRMS) and the lessons learned. It provides readers with an understanding of BRMS as well best practices should they choose to implement a BRMS.
Posted: 02 Dec 2008 | Published: 01 Mar 2005
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Dell Commits to a .NET-Connected Web Services Architecture
| sponsored by Microsoft Corporation India Pvt Ltd
CASE STUDY:
Dell used the Microsoft® .NET Framework and Microsoft Visual Studio® .NET to develop five Web services, the success of which validated adoption of a .NET-connected Web services architecture throughout the Dell enterprise.
Posted: 01 Dec 2008 | Published: 27 Nov 2008
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The Google/TechTarget Research Project
| sponsored by TechTarget
WHITE PAPER:
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics
| sponsored by Manticore Technology
CASE STUDY:
The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.
Posted: 20 Nov 2008 | Published: 20 Nov 2008
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Contract Management Proposal Management Marketing Asset Management for Salesforce.com
| sponsored by SpringCM
PRODUCT LITERATURE:
The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Effectively Securing Virtualized Data Centers
| sponsored by Apani
WHITE PAPER:
This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Seven Reasons Why SIP Will Improve Your Customer Care Strategy
| sponsored by Genesys
WHITE PAPER:
This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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