Lead Generation ( IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads) Definition

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Jan 9, 2009

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Lead Generation

-- 12 Vendor Reports | 13 Products

ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation.

Pursuing and closing leads normally …
Definition continues below.

Recent Vendor Reports on Lead Generation

The Google/TechTarget Research Project

sponsored by Oracle Corporation

SOFTWARE DEMO: View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.

Posted: 03 Nov 2008 | Published: 31 Oct 2008

5 Fast Payoffs from Investing in a Demand Generation Solution

sponsored by Oracle Corporation

WHITE PAPER: This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.

Posted: 19 Sep 2008 | Published: 19 Sep 2008

6 Simple Solutions for Measuring Marketing Performance

sponsored by Oracle Corporation

WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.

Posted: 26 Sep 2007 | Published: 01 Sep 2007

Why CRM? The Business Case for Customer Relationship Management

sponsored by Oracle Corporation

WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.

Posted: 02 Mar 2007 | Published: 01 Jul 2006

Integrate Sales and Marketing - Create a Convergence for Better Lead Management

sponsored by GroupLink

PRODUCT OVERVIEW:Collaborative Customer Engagement is an essential step for making your company flexible enough to do business in the global economy.

Posted: 18 Mar 2004 | Published: 01 Jan 2004

LEAD GENERATION DEFINITION (continued): … falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.

A company's lead generation efforts and its approach to dealing with leads can significantly impact its success in the marketplace. To that end, most organizations try to establish effective practices involving:

lead generators: any marketing-related activity intended …
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary

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